FERMÀT is commerce platform that enhances shopping experiences for top engagement and conversion.
PROBLEM
However, the product UX & UI didn't align with FERMÀT's premium price point.
ROLE
Senior Product Designer
TEAM
2 Designers
1 Product Manager
2 Engineers
OVERVIEW
Collaborative project involving two designers and two project managers, aimed at re-envisioning the product's overarching direction. By stepping back, the team is creatively reimagining the entire product. Currently, a team of engineers is actively developing this project.
FAVORITE PART
Being a part of FERMÀT from the start. I was very eager to finally give it the facelift it deserved. Our UI needed to reflect our pricepoint.
PREVIOUS PRODUCT
Introducing a new design system.
Alongside this revamp, we’re launching a new design system—Tangent.
Previously, our UI lacked visual polish. Given Fermat’s pricing, we wanted the design to reflect the premium nature of the product. Tangent introduces:
Custom components I contributed to the Design System