PURA

Pura is a smart home fragrance brand that you can control through your smartphone. Pura partners with various brands to create your ideal scent

Art Direction

Art directed and conceptualized all campaign photoshoots overseeing photographers, videographers, stylists and models.

Mother’s Day Campaign

Digital Design & Branding

From marketing assets like emails, social media, and ads, to website design and optimizing the entire shopping experience funnel.

Print Design

Led and managed a team of designers for print projects. Set the overarching vision for print at Pura including packaging, PR and marketing materials, and event collateral.

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Luca + Grae