
PURA
Pura is a smart home fragrance brand that you can control through your smartphone. Pura partners with various brands to create your ideal scent
Art Direction
Art directed and conceptualized all campaign photoshoots overseeing photographers, videographers, stylists and models.










Mother’s Day Campaign
Digital Design & Branding
From marketing assets like emails, social media, and ads, to website design and optimizing the entire shopping experience funnel.
Print Design
Led and managed a team of designers for print projects. Set the overarching vision for print at Pura including packaging, PR and marketing materials, and event collateral.








