Hi, I’m Monica, a

Multidisciplinary

Designer

based in Brooklyn, NY


BIO

With 8 years of experience specializing in graphic design, art direction, and UX/UI. With a strong background in branding, campaign direction, and e-commerce experiences, I have worked extensively with DTC fashion and beauty brands, crafting compelling visual identities and digital interfaces. Additionally, I have experience in the tech sector, collaborating with various DTC brands to enhance their shopping experiences through strategic design solutions.


  • • Built and manages the design system
    • Redesigned the brand dashboard experience including but not limited to: shop creator/editor, analytics dashboard, onboarding, and more
    • Designs consumer experiences: e-commerce storefronts templates

  • • Lead a team of UX and graphic designers
    • Creative directed and conceptualized the brand look and feel as well as the campaign photoshoots working closely with photographers, videographers, stylists
    • Designed and lead the shopping experience for web and mobile from conceptualization & ideation to full working prototypes and release
    • Contributed to the design system making sure all styles and components are up to date
    • Worked closely with product managers and engineers to deploy new features and designs

  • Designed digital assets for Stella & Dot’s e-commerce & marketing designs such as email, social media, and more.

  • • In charge of the brand’s overall visual identity across all platforms
    • Designed the UX/UI of the e-commerce experience optimizing for conversion and product discovery
    • Managed in house and contract designers and developers

  • Designed all graphic and digital materials for the brand from e-commerce, packaging, print, etc

ROLES


FEATURED UX/UI WORK

Redesigning the Fragrance Quiz

Pura

UX Research | UI Design | Branding | Prototyping | Interaction Design

E-commerce Design | 2022

Products & PDP Creation & Editor

FERMAT

SAAS Design | 2024

UX Architecture | Prototyping | User Flows | UX Research | User Testing

A mobile first return portal experience

Redo Returns

UX Research | UI Design | System Design | Prototyping

Web App Design | 2023


hello@monicawlsn.com
(801) 505 - 2627

CONTACT