Hi, I’m Monica, a
Multidisciplinary
Designer
based in Brooklyn, NY
BIO
With 8 years of experience specializing in graphic design, art direction, and UX/UI. With a strong background in branding, campaign direction, and e-commerce experiences, I have worked extensively with DTC fashion and beauty brands, crafting compelling visual identities and digital interfaces. Additionally, I have experience in the tech sector, collaborating with various DTC brands to enhance their shopping experiences through strategic design solutions.
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• Built and manages the design system
• Redesigned the brand dashboard experience including but not limited to: shop creator/editor, analytics dashboard, onboarding, and more
• Designs consumer experiences: e-commerce storefronts templates -
• Lead a team of UX and graphic designers
• Creative directed and conceptualized the brand look and feel as well as the campaign photoshoots working closely with photographers, videographers, stylists
• Designed and lead the shopping experience for web and mobile from conceptualization & ideation to full working prototypes and release
• Contributed to the design system making sure all styles and components are up to date
• Worked closely with product managers and engineers to deploy new features and designs -
Designed digital assets for Stella & Dot’s e-commerce & marketing designs such as email, social media, and more.
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• In charge of the brand’s overall visual identity across all platforms
• Designed the UX/UI of the e-commerce experience optimizing for conversion and product discovery
• Managed in house and contract designers and developers -
Designed all graphic and digital materials for the brand from e-commerce, packaging, print, etc
ROLES
FEATURED UX/UI WORK
Redesigning the Fragrance Quiz
Pura
UX Research | UI Design | Branding | Prototyping | Interaction Design
E-commerce Design | 2022
Products & PDP Creation & Editor
FERMAT
SAAS Design | 2024
UX Architecture | Prototyping | User Flows | UX Research | User Testing
A mobile first return portal experience
Redo Returns
UX Research | UI Design | System Design | Prototyping
Web App Design | 2023
hello@monicawlsn.com
(801) 505 - 2627
CONTACT